As a business we feel that we should stay current on trends and technology to stay busy and keep our clients happy. One of the easiest ways to do this is by maintaining a website that represents who you really are and what you have to offer. I like to think we do that but one thing I’m just not keen on is SEO (Search Engine Optimization).
It’s not just because the phrase “Search Engine Optimization” sounds like something that a NASA dude in his short sleeve white shirt and black tie would warn against in a 1950s sci-fi flick, it’s because I don’t think that it really helps a small, service-oriented business like ours.
Our site does have some keywords and meta-goodies, but lots of people will tell you that you have to write copy with SEO in mind – which we just don’t like to do. Our web copy reflects our company personality and making sure I throw the word “video” in every sentence just feels unnatural.
Now are we shorting ourselves on potential work that could come our way from getting Googled or Binged all the time? I say no. I’d rather figure out a way to get the right people to my site, or better yet get them to call us directly, than have thousands of hits that are actually misses.
Our business, like most, involves a fair amount of bidding projects that end up going nowhere as often as landing the project – remember hitting .300 can get you into the Hall of Fame. So, if you consider that more hits to our site would probably involve spending more time on dead-end bids than doing great work for the clients we already have, aren’t we better off without it?
I use this same principle for how we use social media in that having 50,000 followers on Twitter who don’t care what I have to say is less valuable to me than 14 who like me and refer me to their Twitter buddies.
What do you think? Is SEO really that big a deal, or do you believe in quality over quantity?