Navteq Natural Guidance: GPS for Real People

Client Tagged Added On
Navteq animation, technology, product demo Feb 28, 2011
Summary

Navteq needed to show how user-friendly their new "Natural Guidance" GPS feature is and they wanted to do it in a fun but easy to understand so Big Teeth Productions developed the idea that Navteq's new way of providing directions is so natural that humans will start to think it has feelings.

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