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Wednesday, May 25, 2011

The Tale of Wilfred Pennyminder: A Man With An Old Website

In doing some research for a real estate company I came across many outdated websites which made me wonder what the heads of some of these companies are thinking...

Wilfred Pennyminder sits behind his great oak desk twiddling a feather pen in his hand.  His furrowed brow finds a way to inch ever closer to the rest of his wrinkled face like a black hole sucking in its surroundings.

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Josh Greenberg's avatar Posted by Josh Greenberg on May 25, 2011 at 08:55 AM
Filed under: Marketing, Social Media
Tuesday, May 17, 2011

Bigteeth.tv: New-ish & improved-er

It's 2011 (almost halfway into it) so what better way to kick off the fifth month of the new year than with an updated Big Teeth Productions website? So welcome to the new-ish and improved-er bigteeth.tv.

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Gregg Jaffe's avatar Posted by Gregg Jaffe on May 17, 2011 at 05:01 PM
Filed under: Marketing, Small Business
Sunday, Jan 2, 2011

They Tried To Make Me Learn SEO, I said No No No

As a business we feel that we should stay current on trends and technology to stay busy and keep our clients happy. One of the easiest ways to do this is by maintaining a website that represents who you really are and what you have to offer. I like to think we do that but one thing I’m just not keen on is SEO (Search Engine Optimization).

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Gregg Jaffe's avatar Posted by Gregg Jaffe on January 02, 2011 at 07:40 PM
Thursday, Jul 22, 2010

Old Spice Man is not the manly smelling grim reaper you think he is for the Old Spice brand

Chances are if you opened your eyes at any point last week you saw or heard about the Old Spice YouTube campaign where they sent out customized video messages from the wildly popular "Old Spice Man" played by a ripple-abbed former footballer to all sorts of tweeters. The first reaction by the masses was "Wow, this is the best thing that's ever happened to my eyes and ears. Hooray Old Spice." The digital marketing/social media set immediately began carving their idols of Old Spice Man as this was the campaign that would change marketing FOREVER! Then it all crumbled as we got report after report about how sales are going DOWN not up after the flashy and exciting campaign.

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Gregg Jaffe's avatar Posted by Gregg Jaffe on July 22, 2010 at 02:31 PM
Friday, Mar 19, 2010

SXSW 2010: A “Teaser” to 2011

I’m feeling exhausted and achy, have very little voice left and can’t wait to sleep in my own bed! But the weirdest thing is that I still want to turn around and get back to Austin! In fact, if I were able to, I’d have already booked my flights and hotel for next year… unless we decide to pack up Big Teeth and actually MOVE down to Austin before 2011.

What an experience! And one without a BADGE.  I read several blogs prior to heading to Austin about people’s experiences without badges, most seemed positive – and my experience was no different.  Being in Austin only 3.5 days, there were only a handful of panels I really wanted to attend and I didn’t think I could hit more than 2-3 films a day plus wasn’t that particular about which ones -so costs didn’t add up.   Waiting in line even with a film badge wasn’t appealing – but going 15 minutes before a show to see if there are extra tickets, seemed to be the way to go – especially if the film was at the Paramount. 

I had no badge but I WAS armed with business cards, bookmarks, recipe cards, stickers and pins for both Big Teeth and Fooditude.  It was especially funny to meet people, then figure out if they’d rather me put on my Big Teeth or Fooditude hat.  One thing was certain, I met way more people than I’d ever imagined meeting and people that may have NEVER known about either of my companies had we not ended up in the same elevator, shuttle, line for a film or in the same row at a panel. 

I made it to 4 Film Screenings (all of which were great) and 3 Interactive panels, and a handful of parties (only one that I tried to go to and couldn’t, being badgeless).  I can only imagine how much I’ll be able to do next year if I have a little more time to plan and don’t have to spend a day just trying to get the lay of the land. 

 A few things I learned:

  • I really like Austin!
  • If badgeless and you can handle the anxiety and you only have a few panels you really want to go to, hide behind a tall friend and carry a very large bag in front of you.
  • If you have a friend that stays out later than you and you KNOW won’t be up first thing in the AM for a panel you want to go to, convince them to lend you their badge!
  • Make friends with people that are only there for a couple days, seems everyone wants to share the love and offers up their badges or shuttle bracelets to others before they head out of town.  WHY NOT?!?!
  • The shuttles from hotels outside of the city were wonderful, but I’d still prefer to stay in the city!
  • Never be afraid to chase a car down that's leaving an event you're to ask for a ride, especially if its raining
  • If you like food, Austin is a great town, but don’t just eat on 6th street, that’s not where the good stuff is.
  • Austin is a really great city for vegetarians and breakfast lovers!  (2 things I am) Even if I didn’t have a chance to hit up any of Citizen Taco (Austin Food blogger) I’d read before my trip but had the privilege of meeting in person while there)’s top spots for breakfast tacos, I found that even the bad ones were great.

 I see my experience as a taste of what is to come in the future.  Until next year SXSW!

Gregg Jaffe's avatar Posted by Gregg Jaffe on March 19, 2010 at 01:05 PM
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